The teacher
She teaches the methods
As a SACE-registered educator, she doesn’t just talk about learning. She teaches practical methods for reading, memory, focus and exams.
About Adél
The heart behind Heart & Hope
Teacher, psychology graduate, certified coach and HR director. Adél brings all of it to children who learn differently, and to the parents walking beside them.
Her story
A life spent helping people grow
Adél Ferreira’s work has always come back to people: how they think, how they learn, and how they grow. Heart & Hope Coaching is where all of those threads meet.
She began with psychology, completing an Honours degree at the University of South Africa in 2008. She went on to qualify as a teacher, registering with the South African Council for Educators. Together, those two foundations shape the way she works with children: she understands what is happening underneath a struggle, and she knows how to teach the skills that actually help.
Today she is a Director in Human Resource Management. Her days are spent with people: helping them develop, guiding them through change, and having honest, caring conversations when things are hard. It’s the same steady professionalism she brings to every family she works with.
In 2025 she added a series of coaching qualifications through the Transformation Coaching Academy, so she can support confidence and wellbeing, not only schoolwork.
Heart & Hope is the result: patient, practical support for children who learn differently, and a safe place for parents and adults facing big changes.
Teacher. Psychology graduate. Coach. HR director. Rarely found in one person.
Her path
How she got here
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2008
Honours degree in Psychology
Completed at the University of South Africa (UNISA), building a deep understanding of how people think, feel and learn.
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2013 – 2015
Qualified, registered teacher
Registered with the South African Council for Educators (SACE), trained in how children learn and how to teach them.
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Her career
Human Resource Management
A career built around people and their development, today as a Director in Human Resource Management.
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2025
Certified coach
Qualified through the Transformation Coaching Academy as a Life Coach, Life Transformation Coach, Emotional Wellbeing Coach, Mental Health Coach and NLP Practitioner.
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Today
Heart & Hope Coaching
Bringing it all together for children who learn differently, their parents, and adults going through change. In Pretoria and online.
What she brings
Four kinds of experience, one person
Most support covers one side of the problem. Adél can work on the learning, the feelings and the confidence at the same time.
The psychology graduate
She sees what’s underneath
Her Honours degree in Psychology helps her understand the worry, frustration or low confidence that often sits underneath a struggle at school.
The coach
She rebuilds confidence
Certified in life, transformation, emotional wellbeing and mental health coaching, and NLP, she helps people believe in themselves again.
The HR director
She guides people through change
Leading people and their development at director level has given her a calm, professional way of listening, being honest and helping people grow.
Her approach
How she works with children
Every child is different, so every plan is too. A few things never change.
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A patient, judgement-free space
Children are met where they are, at their own pace.
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Practical and down to earth
No jargon. You’ll always understand what’s happening and why.
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A plan built around your child
Not a one-size template. The plan grows as your child does.
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You’re kept in the loop
Honest updates the whole way, so you’re never left guessing.
Qualifications
Training & registrations
- Honours Bachelor of Arts in Psychology
- University of South Africa (UNISA) · 2008
- Registered educator
- South African Council for Educators (SACE) · registered 2015
- Life Coach
- Transformation Coaching Academy · 2025
- Life Transformation Coach
- Transformation Coaching Academy · 2025
- Emotional Wellbeing Coach
- Transformation Coaching Academy · 2025
- Mental Health Coach
- Transformation Coaching Academy · 2025
- Neuro-Linguistic Programming (NLP) Practitioner
- Transformation Coaching Academy · 2025
- Negative Emotional Therapy Practitioner™
- Transformation Coaching Academy · 2025
- Director, Human Resource Management
- Current role
- Experience in the disability sector
- Professional experience
Adél is a coach and educator, not a registered psychologist. If a child or adult needs a formal assessment or therapy, she’ll say so honestly and help you find the right professional.
The first step is easy
Let’s talk about your child.
Book a free, no-pressure 20-minute intro call. Tell Adél what’s going on — she’ll tell you honestly if and how she can help.